This year has been filled with surprising collaborations, but TAG Heuer’s latest partnership is gaining the upper hand. The Swiss luxury watchmaker has called on Nintendo’s most famous protagonist, Super Mario, for its latest collection which is expected to be “the start of a long-term collaboration”.

Taking up the TAG Heuer Connected watch, the limited edition design features a watch face that comes alive as the wearer is active. Not only does the watch tell the time, it also sets tasks for you, including a daily step count goal, and as you get closer to the end, iconic Mario animations play across the dial.

“The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness app and Super Mario immediately came to mind,” said Frédéric Arnault, CEO of TAG Heuer.. In addition to the smartwatch features, the timepiece also sports the iconic Super Mario red and blue colors on the strap as well as details on the face. For those who wish to invest in the limited edition collaboration, registrations are now open on the TAG Heuer website. The watch will cost $ 2,150 and is limited to 2,000 watches internationally.


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